Your first and last name: Daniel Libeskind, 74,

Your company or brand: Studio Libeskind

Your current function: a Polish-American architect, artist, professor and set designer.

Your north star: People reading your bio will also want to get a sense of who you are. Listing your overall goal, values, or a statement that describes your ethos will help them get to know you, even in short bios.

Your top three accomplishments: Designing and completing the Jewish Museum in Berlin that opened in 2001. Founding his own architectural studio ‘Studio Libeskind’. Also worked on the ‘One World Trade Center’ tallest building in New York.

Cute closer: I’m just a firm believer in expression.

Studio Libeskind New York

150 Broadway 18th Floor

10038 New York, USA

T+ 1 212 497 9100

F+ 1 212 285 2130

Does your architect give any clues about your audience?  What is their particular appeal - tech, humanitarian etc

Yes Libeskind gives cultural clues to his audience. Cultural expression.

What does your audience need? What do they want? What do they value?

How the architect innovates and creates designs which interact with the community and society around them. The audience would value honesty and transparency with their creative thinking

Might you have more than one audience? If so, how many audiences do you have? List them - architects, non-architects, environmentalists etc.

Architects, Artists, Jewish people, cultural groups.

What is most important to them?

What are they least likely to care about?

What kind of organization and language would best help your audience understand and appreciate your argument?

What do you have to say that might surprise your audience?

What do you want your audience to think, learn, or assume about your architect and yourself?

What impression do you want your writing or your research to convey about your architect and yourself?